The Marketing Program fulfills the mission and objectives of Briarwood College by providing students with the knowledge and skills necessary to adapt to a continuously changing marketing work environment.

The curriculum is designed to prepare students to think, to make decisions, to interact effectively, to use creativity to solve problems, and to communicate using the latest technology. The skills of writing, listening, and speaking are important components of all Marketing courses and programs.

We require our students to integrate and apply their classroom knowledge and technology skills with practical and relevant on-site work experience. The knowledge and skills taught provide our students with the tools for personal and professional development and success in the workplace.